I Can't Afford To Go To The Event….

I remember saying that and I had convinced myself I was right, my sponsor put forward a compelling argument, but I thought it would be better to use the expense needed to add to my marketing budget, that I would wait until I was generating better sales….

Move forward 6 months and the next one came around, in Lake Tahoe, Nevada to be exact. I compared my sales over that period to the previous few months and while there had been an increase that could only be put down to my greater knowledge of the industry I had entered, but this improvement still did not have me at the level I had set myself. My sponsor once again put forward his argument, but this time with added vigour, "did I want to be successful?" or was I happy to just make ends meet, you know, just like most J.O.Bs.

I had to listen to his compelling argument, because here was a 7 figure income earner at the top of his game, and me potentially ignoring his advice. So I scraped together the money and head west to the beautiful resort of Lake Tahoe. I live in the UK so after many hundreds of dollars and a 27 hour door to door journey, I finally arrived.

Immediately I had the feeling I had made the right decision, the enthusiasm generated by fellow attendees, was apparent from the welcome reception….could this really be life affirming?

Four information packed, educational and jaw dropping days later I returned, my head spinning with the near overload I had experienced. But hey, guess what my productivity increased exponentially, I did not want to waste the golden nuggets given to me, I had to utilise the education that I had received. 3 months passed, 3 mentions on the "Saturday Superstars" list and a bank account that said "go on treat yourself"!! The Tahoe event was in March 2009, I have attended two further events in the Dominican Republic and Las Vegas since and guess what….yep my business has gone from strength to strength. Now I find myself having the same conversations with my burgeoning team members as I had with my sponsor, to the point that if they want my full commitment to their success then they must repay that by attending the same events.

There is no substitute for the impact attending events will have on your business, there is not one, and I mean not one, successful online entrepreneur who has made their fortune without pitching up regularly to these life changing events. So, to put it bluntly, get your head out of the sand, find the money and make the next one, alternatively there's always a J*O*B out there for you….